Nigerian online shopping site - Cocofortes

Bringing the advancements of e-commerce to the public of Nigeria. They can now, shop and sell, place deals, and participate in auctions with just the click of a button.

Case study on Cocofortes - ecommerce site

The CocofortesTM is an e-commerce site that serves the shopping needs of the pubic in Nigeria. The internet is rapidly spreading through the nation and the people of Nigeria have started inclining more toward internet shopping. Cocofortes.com is a secure shopping site that is available through real time in Nigeria.



Consumers can place their deals, participate in auctions, as well as trade products through the Cocofortes platform. Being a multi-vendor platform, it enables people to purchase as well as sell products through a single medium. Optimized for search engines, Cocofortes attracts traffic of online shoppers immediately. This make the site and its products easily visible to consumers.

For Whom and Why?

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This e-commerce platform targets mainly the residents of Nigeria. The region is a developing country, and is only beginning to see the spread of shopping and trade. Commercial establishments are far apart, giving the local consumers a difficult time in making purchases. The lack of awareness among Nigerians about the locations of shopping establishments poses another hurdle.



This problem has been partially solved by other e-commerce platforms. But all of them fail in one major aspect, upon which Cocofortes concentrates. Most of the web-platforms do not accept Nigerian currency, forcing online shoppers to make payments through other means. Cocofortes has been designed specially for Nigeria and Nigerian currency.

The Outcome

The end-users that is the merchants and consumers of Nigeria gain the maximum from CocoFortes. Everything from daily household goods, electronics, and toys to fashion accessories and industrial goods are available on the same platform. Merchants and small traders in Nigeria also get nationwide recognition by posting their products on Cocofortes.



The Cocofortes platform offers an easy approach for all traders, merchants and businessmen in Nigeria to get themselves noticed. The larger reach of the website, attracts a lot of consumers as well, who can simply place and get orders delivered to their homes. In the end, both the merchants as well as the consumers of Nigeria greatly benefit from Cocofortes.

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The Technology Used

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The platform has been developed using the PHP language in Kohana web framework. This coding ensures that there are a number of tools and libraries for vendors to post their products. The framework also delivers form validation, database abstraction and cookie handling among others. The back-end database is coded through SQL commands.



The platform has been developed using the PHP language in Kohana web framework. This coding ensures that there are a number of tools and libraries for vendors to post their products. The framework also delivers form validation, database abstraction and cookie handling among others. The back-end database is coded through SQL commands.

How has Emanuel benefited?

Emanuel Sunday is the CEO of Negromoore Global Services, a company in Nigeria. He and his company have gained using the features of Cocofortes.com. The first impact was their brand recognition, across the large span of Nigeria. It was soon followed by huge amounts of income, as massive scores of Nigerians came to t he site for shopping.

Cocofortes also opened other opportunities of income for Emanuel. Each vendor posting their products on the website had to pay him a commission for renting of space. The advertisements posted on the site generated further sources of income. Hence, this real time shopping site has been successfully running in Nigeria and has been a treasure for Emmanuel.

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